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Originally from Italy, Daniele Guizzi began his coaching career at the age of 28. Inspired by the global nature of tennis and driven by a passion for discovering new cultures and coaching methods, he built his path internationally. He is now the Head Coach and Assistant Director at Spadoni Tennis Academy in Dubai.


Qualifications
- 2025 Hamilton Training Level 3 International Award in Emergency First Aid CPR and the Safe Use of an AED
- 2023 American Safety and Health Institute First Aid/CPR/AED for Schools and the Community
- 2018 Great Base Tennis Tennis Coach Certified
- 2016 PTR ( Professional Tennis Registry) Certified 10 & Under – Adult Development
- 2012 T. Schreiber Studio Acting course Certified
- 2005 Piraeus Maritime Training Center Personal Survival Techniques,Training Fire Prevention, First Aid Training
- 2002 Oxford College of Further Education
International Study Programme
Critical Studies
Film & TV Studies
Performing Arts
English for Academic Purposes
Coaching times & fees
- Contact Daniele and the Academy for more information on his coaching availability and costing.
About Me
Daniele has played several sports since he was 4, including tennis, football and martial arts.
At 17, he decided to stop competing to dedicate himself to studying and living abroad. His passions are history, geography and contemporary art.
Experience
He is a Head Coach and Assistant Director with over fourteen years of experience in the tennis industry, supported by a strong international background and a proven ability to scale tennis programs, coaching teams, and sports organizations.
Throughout his career, he has contributed to the structural and commercial development of tennis academies by building clear systems, performance pathways, and sustainable business models that generate consistent growth.
Working across multiple environments, he has played a key role in increasing revenue, operational efficiency, and overall performance scale — achieving multiple 3x–5x improvements in both program output and financial results.
What defines his approach is his ability to operate at every level of an organization. He works directly on court as a high-level coach, while also leading operations, supporting staff development, strengthening customer experience, and shaping marketing and positioning strategies for tennis academies.
He has a deep understanding of performance, brand perception, and people — and how to align these elements to produce measurable and long-term results.
Known for being brilliant with the basics, he focuses on building strong foundations that many overlook, transforming them into high-level performance. Alongside this, he demonstrates exceptional sensitivity to details, nuances, and dynamics that directly impact player development and organizational growth.
This combination allows him to consistently operate above the average, turning structured systems into outstanding outcomes.
Highly adaptable, driven, and internationally experienced, he brings a 360-degree vision to tennis — continuously raising standards, refining systems, and pushing for progress, both for the organizations he works with and for himself.
Testimonial
Coach Daniele has been with us for more than three years. He is a comprehensive coach who can train at any level and provide the right, specific solutions to help you improve as a player. He has excellent attention to detail, a great personality and charisma, qualities that are not easy to find in the tennis industry. Daniele has a remarkable ability to work with kids, teaching them the correct fundamentals of tennis and getting them to improve both technically and mentally. He possesses a unique capability to motivate people, and his passion and knowledge of the game are unmatched. Coach Daniele also possesses a natural ability and talent for interacting with people, solving problems, and handling various situations on and off the court. His high-quality coaching, professionalism, knowledge and charisma make him a world-class coach.
Davide Spadoni/ Director & Founder / Spadoni Tennis Academy
Testimonial
I first met Daniel when I was the Head of PTR Great Britain. We have met several times since then worldwide at many events and conferences. Daniel is a talented, charismatic, and highly professional coach. It's great for the tennis movement to have a coach like him.
Andy Dowsett/ Former Head of PTR Great Britain and Founder of System 9
Testimonial
I had the opportunity to know and work with Daniele while collaborating at the Spadoni Tennis Academy. Daniele is very professional, creative, and has a good understanding of marketing and how to develop and promote a company in the best way.
Lawrence Sarpong/ Digital & Markenting Strategist
Testimonial
I am not surprised that Daniele has succeeded in his tennis coaching career. From the very beginning, Daniele was always enthusiastic, determined, and deeply committed to his own development and the development of others. His passion for life and his infectious personality are the foundations of his work as a coach. These qualities, combined with his professionalism, technical knowledge, and ability to connect with people of all ages and backgrounds, make him a natural leader on and off the court. Daniel brings energy, purpose, and genuine care into everything he does, and this is clearly reflected in the success of the players and programmes he has been involved with.
AJ Cotter/ Director and Head Coach at the Crowborough Tennis Academy & Squash Club

