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Ruben Herrera
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Qualifications
- 15+ years of coaching experience in Venezuela, USA & Germany: Coached ATP & WTA, level players
- Effective professional communication skills
- Ability to work within multicultural teams
- Ability to work and execute in a high pressure, fast paced environment
- Project management skills
- Ability to recognize patterns, solve problems and optimize outcomes
Coaching times & fees
- Please contact Ruben direct via email or WhatsApp.
- He can be contacted via WhatsApp on +4917632427476
- Or you can contact him using email on ruben@basetennis.com
Experience as a player
- Competed in college tennis for Jacksonville State University. I played number one for several years. In my Senior year,
lead the team to the OVC Conference Finals. Recognized as an Atlantic Sun and OVC All-Academic and AllConference Team. Recognized by the NCAA for achieving excellence in academics and athletics, while making
significant contribution to the community.
Experience
September 2010/present: Co-Founder & Co-Director, Base Group
- Built and managed a boutique tennis academy in Germany
- Created and implemented marketing and sales plan from 0€ to 380K+466K combined and growth of 250 members and 4000+ yearly visitors
- Raised capital with Kapilendo to sustain growth with PlaySight
- Built business core values and culture
- Led a team of 12 members in growing the business operations to 850K
- Manages general external and internal communication of the company
June 2009/September 2010: Freelance Tennis Promoter, DTX Eventos
- Promoted tennis matches and events to generate interest and increase attendance
- Generated database and marketing plan for the company
- Wrote and distributed press releases to local media outlets
- Contacted potential sponsors to secure financial support for events
- Negotiated contracts with players and coaches
- Planned and coordinated travel arrangements for participants