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Ruben Herrera - Tennis Coach


Rubén Herrera is a former Division I Student-Athlete at Jacksonville State University where he graduated from his Bachelor of Arts in Communications and a Master of Science in Business Administration.
Loves people, technology, and sports, especially tennis.

  • Worked with PlaySight, Slinger & Foundation Tennis.
    15+ years of coaching experience in Venezuela, USA & Germany: Coached ATP & WTA, level players
  • Effective professional communication skills
  • Ability to work within multicultural teams
  • Ability to work and execute in a high pressure, fast paced environment
  • Project management skills
  • Ability to recognize patterns, solve problems and optimize outcomes

Coaching times & fees
  • Please contact Ruben direct via email or LinkedIn.
  • He can be contacted via LinkedIn
  • Or you can contact him using email on info@winthetoss.net


I help individuals and businesses experience their world differently so that they can achieve their goals and become the best versions of themselves.

My approach is systematic and tailored to each client. We’ll begin by getting to know each other and discussing your specific needs, whether it’s a new business idea, project, or critical issue. I’ll ask targeted questions to gain a better understanding of your situation and then work with you to create a plan that defines clear goals, measurements, and next steps. We’ll collaborate closely to execute the plan, continuously evaluate progress, and make any necessary adjustments to achieve the desired outcome.

I have over 15 years of hands-on experience in building businesses, and I’m passionate about jumping in and working with brand-new teams to deliver results under pressure. I also provide consulting services to individuals and businesses who need a fresh perspective and actionable solutions for a limited time. My experience spans across Startups, Sports/Tech, and Self-Growth industries, and I’m always eager to learn and expand my knowledge to new areas.

In my free time, I enjoy playing tennis, reading non-fiction books, and practicing meditation. As a Venezuelan, I’ve learned to be resourceful, and my background has shaped my perspective and approach to business. I believe in serving and helping others, and I’m privileged to be in a position to do so.

If you’re looking for someone to help you achieve your goals, please don’t hesitate to reach out. I’d be thrilled to collaborate and help you reach new and promising horizons.

Experience as a player

  • Competed in college tennis for Jacksonville State University. I played number one for several years. In my Senior year,
    lead the team to the OVC Conference Finals. Recognized as an Atlantic Sun and OVC All-Academic and AllConference Team. Recognized by the NCAA for achieving excellence in academics and athletics, while making
    significant contribution to the community.


September 2010/present: Co-Founder & Co-Director, Base Group

  • Built and managed a boutique tennis academy in Germany
  • Created and implemented marketing and sales plan from 0€ to 380K+466K combined and growth of 250 members and 4000+ yearly visitors
  • Raised capital with Kapilendo to sustain growth with PlaySight
  • Built business core values and culture
  • Led a team of 12 members in growing the business operations to 850K
  • Manages general external and internal communication of the company

June 2009/September 2010: Freelance Tennis Promoter, DTX Eventos

  • Promoted tennis matches and events to generate interest and increase attendance
  • Generated database and marketing plan for the company
  • Wrote and distributed press releases to local media outlets
  • Contacted potential sponsors to secure financial support for events
  • Negotiated contracts with players and coaches
  • Planned and coordinated travel arrangements for participants