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Ruben Herrera - Tennis Coach


Ruben Herrera

Write something about yourself here

  • 15+ years of coaching experience in Venezuela, USA & Germany: Coached ATP & WTA, level players
  • Effective professional communication skills
  • Ability to work within multicultural teams
  • Ability to work and execute in a high pressure, fast paced environment
  • Project management skills
  • Ability to recognize patterns, solve problems and optimize outcomes

Coaching times & fees
  • Please contact Ruben direct via email or WhatsApp.
  • He can be contacted via WhatsApp on +4917632427476
  • Or you can contact him using email on ruben@basetennis.com



Experience as a player

  • Competed in college tennis for Jacksonville State University. I played number one for several years. In my Senior year,
    lead the team to the OVC Conference Finals. Recognized as an Atlantic Sun and OVC All-Academic and AllConference Team. Recognized by the NCAA for achieving excellence in academics and athletics, while making
    significant contribution to the community.


September 2010/present: Co-Founder & Co-Director, Base Group

  • Built and managed a boutique tennis academy in Germany
  • Created and implemented marketing and sales plan from 0€ to 380K+466K combined and growth of 250 members and 4000+ yearly visitors
  • Raised capital with Kapilendo to sustain growth with PlaySight
  • Built business core values and culture
  • Led a team of 12 members in growing the business operations to 850K
  • Manages general external and internal communication of the company

June 2009/September 2010: Freelance Tennis Promoter, DTX Eventos

  • Promoted tennis matches and events to generate interest and increase attendance
  • Generated database and marketing plan for the company
  • Wrote and distributed press releases to local media outlets
  • Contacted potential sponsors to secure financial support for events
  • Negotiated contracts with players and coaches
  • Planned and coordinated travel arrangements for participants